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Software specialist PrimeQ is helping one of the world’s largest toy manufacturers bring its toys to life.

Moose Toys… has embarked on a major business transformation with PrimeQ to streamline its business processes, improve decision-making and support the company’s global expansion plans.

Australian-owned Moose Toys is the fifth largest toy manufacturer in the United States with offices in Melbourne, Hong Kong, London and Los Angeles.

It develops, designs and distributes toy and lifestyle products around the globe for children of all ages and the young at heart. The company’s products are sold in more than 80 countries under a range of brands including Shopkins, Little Live Pets and Beados.

Moose Toys Chief Operating Officer Ben Dart said international growth in recent years had resulted in the company operating separate IT systems with a reliance on paper-based tasks.

“Moose Toys is in the business of making children happy with a focus on innovation, design and quality,” he said.

“We needed a single operating system that would give us greater agility and the capacity to expand.

“PrimeQ implemented an Enterprise Resource Planning (ERP) solution from Oracle that consolidates and enhances our supply chain, finance, sales and distribution, procurement and human resources functions across our international locations.

“PrimeQ is now building on this global systems foundation with cloud-based product lifecycle management (PLM) and demand planning products from Oracle.

“Inspiration for new toys can come from anywhere. Our new PLM will speed up the process of taking toys to market by improving the way we capture and evaluate new ideas and track design and development milestones.

“In the coming months we will go live with a new demand management system that will create greater efficiencies around inventory forecasts and planning in order to inform better decision-making from the factory floor.”

Mr Dart said Moose Toys had chosen PrimeQ as its Oracle implementation partner because of the experience and expertise of its consulting team.

“We’ve embarked on a long-term relationship with PrimeQ to integrate new and innovative technologies across all areas of our business,” he said.

“PrimeQ offers a full service and support model and has taken the time to get to know and understand us. Our partnership with PrimeQ is creating greater capacity for Moose Toys to grow our business and create happiness around the world.”

PrimeQ Chief Executive Andrew McAdams said PrimeQ was proud to partner with Moose Toys.

“Moose Toys is quickly becoming a global iconic brand and the ability of an organisation like ours to help it become more successful is key to our success,” Mr McAdams said.

“The values of Moose Toys and PrimeQ are very much aligned and we have worked together within a short space of time to create a partnership that will ensure a long-term relationship.

“IT projects are difficult so our focus on joint success at the management level ensures that we are working together to enhance business outcomes.”

PrimeQ implements Oracle business solutions and services with a focus on the cloud. It has offices in Adelaide, Melbourne, Sydney, Brisbane, Perth, Auckland and Wellington.