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Australia’s second oldest family business, Lionel Samson Sadleirs Group, is embarking on a digital transformation ahead of a national expansion. As part of its current growth and enhancement strategy Sadleirs, in collaboration with cloud IT specialist PrimeQ, will become the first transportation company in Australia to implement a fully integrated end-to-end Oracle Cloud solution. Sadleirs operates a comprehensive supply chain offering which includes rail, road, sea and air freight delivery, a global forwarding and customs services division, industrial packaging supplies and warehousing. The company employs over 370 people and operates nationally with depot facilities in Sydney, Brisbane, Melbourne, Adelaide and Perth. Sadleirs Chief Executive Officer Mr Ian Kent said the company had embarked on a digital transformation ahead of its expansion in Sydney, Adelaide and Brisbane, and its service offering in those markets. “Sadleirs’ growth strategy involves doubling the business in a relatively short period of time with our existing personnel. To achieve this, we need to transform our current IT infrastructure,” Mr Kent said. “We have many disparate legacy systems in the business and historically this has restricted our ability to grow. We are now seeking to streamline and enhance our customer experience and have engaged PrimeQ to provide a ‘best in breed’ Oracle solution.” PrimeQ will implement a fully integrated end-to-end Oracle Cloud solution incorporating Oracle Customer Experience (CX), Oracle Enterprise Resource Planning (ERP), Oracle Warehouse Management (WMS), Oracle Transportation Management (OTM) and Oracle Cloud Business Intelligence. “Customers are the most important part of Sadleirs’ business,” Mr Kent said. “With PrimeQ’s expertise we will be able to better streamline and automate processes, and extract an increased level of business intelligence that will help us deliver on our customers’ expectations.” PrimeQ CEO Mr Andrew McAdams said Sadleirs would be able to offer a significantly enhanced customer experience by moving its transportation management system to the Cloud. “The logistics industry in Australia is typically characterised by older information technology,” Mr McAdams said. “By replacing its legacy system with a cloud-based solution, Sadleirs will benefit from lower capital costs and rapid implementation times as well as greater delivery efficiencies. “These efficiencies will extend across all areas of the Sadleirs business, from the streamlining and optimisation of fleet through to the automating of administrative activities. “PrimeQ will use cloud technology to support Sadleir’s commitment to deliver a personalised approach to each customer and help the organisation to develop and deliver new services for its customers. “PrimeQ is pleased to help Sadleirs preserve its history, values and customer service focus using the benefits of modern cloud technology.” Sadleirs’ Oracle Cloud system is expected to go live in May 2018. Sadleirs is part of the Lionel Samson Sadleirs Group. Lionel Samson & Son was founded in 1829 by two brothers arriving on the second settlement vessel into Fremantle. In 1936 Lionel Samson acquired R. C. Sadleir, who first opened for business in Fremantle in 1895. The Group remains a privately owned, seventh and eighth-generation family business and a trusted logistics and packaging provider to many of Australia’s leading companies. PrimeQ sells, implements and supports Oracle Cloud enterprise software and provides long-term annuity protection. It has